B2B Stars

B2B Stars was established in September 2024 with the aim of fostering efficient B2B markets and ensuring a fair competitive landscape for businesses worldwide. Our approach combines human expertise and artificial intelligence to deliver impactful insights, reliable company evaluations, and privacy-conscious digital interactions.

Currently, there are no platforms that offer advanced B2B search capabilities. Most existing options are either general search engines or business directories with limited information and value.

By integrating AI technology and customer reviews, our search tool will help companies effectively find relevant partners, clients, and suppliers. Additionally, while B2C markets have many opportunities for customer reviews and are becoming highly efficient, it is challenging in B2B to gather insights from peers about the quality of services and products, as well as to assess the credibility of potential suppliers and partners.

Customer reviews are crucial for a well-functioning market, and review results are the top criterion for ranking in B2B Stars.

Many are the challenges for SMEs in competing with Large Corporations:

  • SMEs often struggle to gain access to global markets and benefit from global procurement compared to larger companies.
  • It can be difficult for SMEs to be found by potential clients and get similar opportunities as larger organizations, which is an unfair and inefficient situation for the overall market.
  • Product innovation tends to be higher in SMBs than large corporations.

By providing an algorithm that doesn’t disadvantage SMEs and offering affordable pricing options, the platform aims to increase opportunities for smaller businesses to compete with larger corporations.

The platform offers a more affordable pricing model compared to other B2B media, including:

  • A basic fee for 'verified' company pages.
  • CPC (cost-per-click) packages to help smaller organizations increase their local, regional and worldwide visibility.

We harness the power of Natural Language Processing (NLP), alongside 25 years of B2B expertise from Expandi Group, B2B Stars parent company.

This synergy enables us to analyze hundreds of billions of web and social media pages, intelligently selecting the most relevant information for businesses. By adopting AI technologies, we aim to enhance decision-making and provide valuable insights, ultimately improving the efficiency and effectiveness of B2B interactions.

Customer reviews are crucial for a well-functioning market, and review results are the top criterion for ranking in B2B Stars. Reviews must follow strict guidelines:

  • Only employees of companies listed on our platform are allowed to review other companies.
  • Private individuals who are not part of a listed company are not permitted to write reviews.
  • If a user reports potential misbehaviour in a review, we will investigate.
  • If we don’t find evidence of past relationships between the reviewer and the reviewed company, we will remove the review.

B2B Stars places individual privacy at the center as it does not share users’ contact information with anyone outside our platform respecting a strict code of conduct.

If a third-party company wants to contact a user, they can only do so through our platform and with certain restrictions:

  • The third party must send the request to the user’s company, not directly to the individual user.
  • The third party can only send the request once. They cannot repeatedly contact the user if there is no response.
  • The third party can only send the request if the recipient company has accepted in their account profile to receive such requests.

The Company

B2B Stars is part of Expandi Group, a leading B2B marketing technology company focused on account-based marketing (ABM), advertising, and data solutions. Established in 2000 by former HP Managers anticipating trends and bringing new ways of thinking around digital marketing to the IT industry, the group continuously bring innovation, superior technology and B2B expertise to B2B companies across the globe.

The company’s group of products and services enables sales and marketing teams to identify, engage, and convert ideal target audiences, driving business growth through marketing initiatives.

Key technologies include IP recognition for identifying web visitors, Cyance Intent for analyzing purchase intent data, AccountInsight DSP for precise digital advertising, Jabmo ABM for omni-channel engagement strategies and since September the 3rd 2024 B2B Stars, the first B2B community of companies and professionals empowering businesses to build long lasting and trustworthy relationships globally.

Our Team

Raffaele Apostoliti
President and CEO

Olivia Celli
Executive Vice President Services & Operations